Today, I went to my first Hanami, a picnic and a stroll under the cherry trees. We had duck liver and sushi and we saw beavers and eagles. I also met a French Japanese who spoke Swedish! /Anna
Premiere Hanami
Category Archives: Inspiration
The Elle gala of 2012
The Elle gala in the Winter garden at Grand Hotel in Stockholm was jam packed with beautiful creations and also included the beautiful hostess Carina Berg! While I was struggling with millions of goodiebags I could hear the price ceremony going on, one floor ahead of me. But maybe I was the happiest and most proud anyway, since my dear friend Alicia received the price for “Best dressed woman”. /Anna
Visiting Åre
When having some time over I went to Åre, to visit my dearest friend Andrea. Andrea has a genuine interest in shoes and keep XXX shoes in her collection. When looking around I could see everything from colourful pumps to folklore beaky boots. She even made a corner of her home, especially for some of her absolute favourite shoes mixed with interior details creating a cosy and personal piece of her home. Inspiring!
Merry Christmas and Happy New Year!
Christmas is close and the new year is just a week away. When summing up the year that’s passed we do it with a smile. It’s definitely been a nice year for Sixtyseven in Scandinavia. For the first time we’ve been seen for real in the media. And the response did not wait very long! Soon enough we will take the next step, new collections will arrive and once again we are ready to make you suprised. But first of all we will take a break and charge the batteries. We wish you all a very Merry Christmas and a Happy New Year!
Julen nalkas och nyåret ligger bara dryga veckan bort. När vi summerar året som gott gör vi det med ett leende. Det har utan tvekan varit ett kul år för Sixtyseven i Sverige. För första gången har vi synts i media. Gensvaret har inte låtit vänta på sig. Snart tar vi nästa steg och nya kollektioner ligger redo att slå er med häpnad! Men först ska vi ladda batterierna. Vi önskar er alla en riktigt god jul och ett gott nytt år!
Lucia
Today was perfect for being surprised by beautiful singing while studying harder then ever. “The Palace of Students” served gingerbread, mulled wine and a nice Lucia parade. THANKS!
Classy guests from Sixtyseven HQ
A while ago we had our Spanish friends come visit us. CEO Paco, Area Manager Ramon and Designer José thought a trip to Sweden would be good, to learn more about how the Scandinavian shoe stores look like and work out.
We chose to visit the newly renovated shopping mall in Väla. At Väla Sixtyseven is represented in both SkoRönne and at Trampolin. And the Sixtyseven shoes was to be seen almost everywhere when we entered the stores. Nice!
Sixtyseven designer visiting Sweden
It’s time to co-ordinate the A/W Collection 2012. It’s crazy how time flies! It feels like we decided about the models of the running autumn just the other day. Anyway, I thought it might be interesting to hear about the moments of creating a new shoe model. First of all we analyse the season that has passed (autumn 2011). What became a hit? What did we miss? Then we decide about what lasts that will be part of next season and what new versions we do need. The work with the collection for the autumn 2012 actually started already in August when we got the first indications about how the shoes were accepted in the stores.
Next step is to create the upper sections for the lasts we’ve decided to go for. We are happy to collaborate with a designer who understands the Scandinavian, clean fashion! The winning concept is mostly clean upper parts combined with soles suitable for the Nordic climate.
Now it’s time for Technical Sketches. This includes all the information necessary to make the first sample in the shoe factory. When all the first samples are made we try them all. This is maybe the most important part of the whole process. Without feedback on fittings and technical details it’s almost impossible to be successful. This week’s mission was the try on moment.
When the samples, after corrections are finally accepted, it’s time for colouring. This process has been parallel to the other, to secure the supply of leather material. Finally the collection is ready to meet our resellers for the first time, at the fair in Garda, Italy. That’s mid January.
As you can see there are plenty of moments in the developing phase! It’s a long way from idea to final product. A lot of hard work, but at the same time incredibly inspiring and fun!
The history of Arvid
How come that one of the models in the Scandinavian winter collection is named after a typical Swedish boy’s name, Arvid? It’s undeniable that it’s a little bit of a bastard among the other girl’s names (some might raise their eyebrows for Brujas as well, but that’s another story). The truth (as it’s told) is that our Spanish friends at the HQ was excited when they happened to stumble upon Arvid and found out it was a typical Swedish name, and for that reason would be perfect as a name of a shoe model. The only little detail that was missed in the error check was if the name suited a boy or a girl. Well, we look upon it as a piece of Spanish charm!
A brave friend
To be on stage, with spotlights pointing at you, NAKED, might be my worst nightmare. Yesterday I saw my friend Anna Åström being in that exact situation, when performing at the musical Hair at the Community Theatre of Stockholm. Then I turn to my friend beside me and say, ”I have to stop thinking that I cannot wear a tank top for the reason of having ugly arms. I definitely can wear a tank top, its just arms!” Now my worst nightmare is no longer being naked on stage, it’s to not understand that life is so much more than hiding upper arms.
Store visit in Uppsala & Stockholm
We’ve been on a small trip to visit two of our resellers, August Johansson in Uppsala and Zoe in Stockholm.
August Johansson is a traditional shoe store with a large and wide range. The store is newly renovated with a great sure instinct. Very nice! And of course we are mighty proud that Sixtyseven is well represented in the store. We found ANGE Plain zip (one of this autumn’s hot items) on an eye-catching podium.
Zoe is a more niche shoe store with a trendy assortment that is suitable for both everyday use and for parties. We met with Hanna, who is working in the store, for a chat (and this particular day she was wearing a pair of Petra Laced in camo). She’s a true source of inspiration for every shoe addict. Just get there and let her teach you about the running trends!
Good luck!